MAGIC MIKE

'Magic Mike', co-produced by Tatum and based on his real-life experiences as a stripper, won’t win any awards for originality or narrative dynamite; this is a story Hollywood has told before, under differing titles like 'Coyote Ugly', 'Risky Business', and 'Flashdash'. This is cliché wrapped in gimmick, but 'Mike’s' biggest hook (read: gratuitous amounts of buff male flesh) discretely conceals an unexpectedly grounded and humorous drama. Yes, we’ve been to every story beat before – often in better, more unconventional films – but there’s an engaging amount of heart beneath all the rippling pectorals, and Tatum’s immensely likable turn as Mike (with able support from Pettyfer, TV regulars Matt Bomer, Adam Rodriguez and Joe Manganiello, and a scene-stealing McConaughey) is strong enough to carry the film, despite the thin conceit that eventually runs out of steam.

Direction comes care of cinematic chameleon, Steven Soderbergh – which, on reflection, doesn’t seem as odd a choice as it first appears. Known for his eclecticism as much as his indie sensibilities, Soderbergh brings a much-needed naturalism and warmth to the picture, which only occasionally gives in to pretentious undertones. High art this is not, but if a film like this could be termed “understated”, Soderbergh comes close to achieving it - in his hands, Magic Mike is less a trashy, Showgirls-style exercise in gaudy excess, and more a restrained, less ambitious riff on the themes and tone of Boogie Nights (sans the literary value, and a great degree more hope). What he can’t avoid is the limitation of the script, which, while serviceable, does little to extend itself beyond our small expectations.

'Magic Mike' is not an important picture, nor is it an especially great one. The novelty wears thin and the jokes eventually stall as the story moves towards dramatic beats it doesn’t especially earn. As the audience leaves and the clean-up begins, the film feels as disposable as the empty Xquisite stage - the sweat all sucked dry, the lights hard and unflattering. As Mike discovers, the fantasy is unsustainable: though fun while it lasted, reality only satisfies when it’s projected on the screen.