RED OBSESSION

For centuries Bordeaux has commanded a mythical status in the world of fine wines as a leitmotif of wealth, power and influence. Recently, prices for its prestigious ‘first growth’ red wines – including names like Chateau Lafite-Rothschild, Chateau Margaux and Chateau Latour – have been breaking all records.

Something unprecedented is happening to the fine wine market and that something is China. While the dragon economy could bring untold wealth to the revered wine-making region, the terms of engagement are different from any other customer in the past. This market is young, voracious and unpredictable. Demand is massively outstripping supply. The product is finite and this new client wants it all.

For better or worse, Bordeaux is hitching itself to this new, infinitely wealthy client. 'Red Obsession' sets out to explore this phenomenon and the link between China and Bordeaux.